Creating iOS apps begins with clarity about who will use them, what problem the app should solve, and which scenario should be addressed in the initial release. A thorough discovery phase helps define the MVP boundaries, select an appropriate architecture, and avoid features that look impressive on paper but don't improve actual usage.

After the foundation is in place, attention turns to how the interface behaves, its performance, and reliability across different iPhone models and iOS versions. Uniform navigation patterns, robust state management, and well-planned integrations (payments, authentication, analytics, backend APIs) ease maintenance and allow the product to scale after it hits the App Store.